Design Ethos
Studio Barmagic is obsessed with delivering bars that promote healthier, faster, better bartending. (photo credit: Ellis Adams Agency & Delphi Hotel Los Angeles.)
Studio Barmagic principal Tobin Ellis is the bartender’s bar designer, a champion for wellness and efficiency behind the wood, and a thought leader in bar design innovation. (photo credit Doron Gild).
A beautiful bar is one that facilitates beautiful bartending.
If you want a thriving bar that delivers on throughput, hospitality, and profitability, start with a specialized bar designer who obsesses over designing and building cutting-edge, high-volume bar engines, as well as the critical design elements surrounding them, including backbar, counter, bar die wall, and beverage support facilities.
A smart, well-planned, efficient, highly functional, and genuinely ergonomic bar engine design is what makes or breaks the ROI of a beverage operation. Just as a bartender should not be designing a commercial kitchen, a chef should never be designing a bar.
Bartending luminary, author, patented inventor, and bar design expert Tobin Ellis has spent decades bartending, managing, training, opening, and designing bars around the world. Widely recognized as a pioneer in bartender ergonomics, bartender-centric bar design, and bartender biomechanics, his work has influenced luxury hotels, casino resorts, restaurants, stadiums, arenas, and hospitality developments across the globe.
Turn to the bar designer the hospitality industry turns to for bar design expertise, bartender ergonomics, beverage operations, workflow optimization, and high-volume hospitality environments.