For 16 years, BarMagic principal Tobin Ellis has helped develop, design, build, remodel, and open bars around the world. Tobin regularly speaks on bar design strategy at trade conferences around the country including in Hawaii, Las Vegas, New York and New Orleans. His first-hand knowledge of the intricacies of working with Architects and GCs is the missing link between ideation and construction. From pro forma to CAD equipment schematics, operational design to finishing schedules- BarMagic knows the ins and outs of creating and building compelling concepts and strong, marketable brands.